Fulcrum is a specialist marketing company providing a range of commercialisation, business and marketing services to life sciences and technology organisations that are developing breakthrough inventions. Our clients include academia, spin-out and start-up businesses, as well as public sector and corporate organisations.
Our team is unique in consisting of highly qualified scientists with extensive commercial experience, and we use this experience to benefit your business or project. The services we provide include market opportunity assessment and market feasibility studies; route to market planning; business and marketing strategy; partner and prospect identification and qualification, and marketing communications. Our expertise enables you to gain a quick foothold in your target market and initiate revenue income from your innovation as quickly as possible.
Underpinning any successful company is a sound knowledge of its markets. Fulcrum works with you to get the information you need to make the right decisions for your project or your business.
Commercialisation of technology needs a clear route to market strategy. Market entry point will have an impact on time to first revenues, delays due to regulatory challenges, availability of sufficient marketing budget for a successful launch, and could even result in project failure.
Clear business objectives and marketing strategies are crucial for getting your business to the next level.
One of the biggest challenges facing all businesses is growing their prospects and partners.
An integrated approach to marketing communications maximises the effectiveness of each campaign.