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Fulcrum Direct Limited is headed up by Jeremy Jones and Liz Knowles, two professionally qualified marketers with many years’ practical experience in a wide range of industry sectors. We firmly believe in the importance and value of good marketing and you will get marketing strategies and plans that work for your business using our experience. We don’t just write a plan for you, we make sure that it is deliverable and work with you on the implementation to make sure you get the best results.
Jeremy Jones
Jeremy is a graduate biochemist and has held several senior international commercial, sales and marketing positions within a variety of industry sectors, specialising in biotechnology, life sciences and diagnostics. He has a proven track record in the development and implementation of marketing and sales strategies and he specialises in the commercialisation of science based start up and IP spin out companies.
Jeremy is a Fellow of the Chartered Institute of Marketing and a qualified PSS 2000 Sales Trainer. Jeremy is also board member of the Lower Machen Festival and TAN Dance
Liz Knowles
Liz Knowles has an extensive background in all aspects of marketing as well as campaign and project management. Since forming Fulcrum Direct with Jeremy Jones she has been involved in many market research studies as well as developing strategies and implementing communications programmes.
Liz has held various senior level management roles in retail, manufacturing and IT industry sectors and is a Fellow of the Institute of Direct Marketing and an Associate of the Chartered Institute of Marketing. Liz is also board member of the Welsh Independence Dance and adviser to Taking Flight Theatre.
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