Feb 26, 2015
The boom of social media has introduced us to a more visual world and more image based platforms such as Google+ and Pinterest have pushed us even farther in this direction. Here's why you should be taking note, and incorporating visuals into your integrated marketing and communications strategy.
Jan 23, 2015
Social media has infiltrated our lives at an alarming rate- it's almost a given now that companies need to have an online presence. But why exactly is it important to marketing as whole- and why should companies be investing their valuable resources and dedicating time to social media?
Aug 19, 2014
Google+ carries the honour of being one of the fastest growing websites in history- at first glance of its rocketing statistics it was easy to assume that it would triumph over Facebook within a year. But despite its spiking user numbers, are people actually using it as prolifically as Facebook?
May 23, 2014
Social media was created to enhance communication, building on existing relationships and crafting new ones. It's evolved into a powerful tool, largely used by B2C companies who have a direct line to their customer base. But can social media be effectively harnessed the same way by B2B companies?
Apr 01, 2014
Fulcrum recently exhibited at BioWales life sciences event; here we consider the pros and cons and review some things to think about when exhibiting
Mar 05, 2014
So we decided to exhibit at BioWales this year. It's a big decision for a small business as the costs of exhibiting at any conferences are generally prohibitively high but BioWales is one of the biggest events on the Life Sciences calendar and having attended as delegates previously we decided it was time to put our heads above the parapet and show the world what we're doing - well the Welsh life sciences sector anyway!