Market Opportunity Assessment for Biofeedback Technology Development

Market Opportunity Assessment for Biofeedback Technology Development

Client: A university in the University Alliance group of innovative and entrepreneurial universities.

 

Summary

Fulcrum carried out a market opportunity assessment to support a funding application for a Proof of Concept study to improve and develop biofeedback technology.

The Problem

A thorough investigation of the commercial opportunity for the technology developments was required to secure funding for a Proof of Concept study.

The Solution

Fulcrum investigated the macro environment, potential customer groups, competitive landscape and potential revenue opportunities for enhancements to biofeedback technology.

The Outcome

The client was awarded the required funding to proceed to Proof of Concept.