Market Feasibility Study for Central Biotechnology Services

Market Feasibility Study for Central Biotechnology Services

Client: A specialist technology facility in a Russell Group University.

 

Summary

Fulcrum carried out a full market feasibility study of the commercial opportunity for a specialist technology facility to help the client make informed decisions about its future. The facility was also seeking government funding to develop as a Knowledge Transfer Centre.

The Problem

The need to identify the potential commercial opportunity for the facility to inform the business decisions regarding its future and to secure funding for its development into a Knowledge Transfer Centre.

The Solution

Fulcrum carried out a full feasibility study covering analysis of market size and potential revenue, identification of potential customers and their requirements, analysis of the competitive landscape, and analysis of the macro environment impacting the market. We maintained and updated this information to ensure the facility had an ongoing regular and current 'snapshot' of relevant information.

The Outcome

The facility has grown its customer base of commercial clients and has secured funding to develop further.


Charlotte James of CBS stated: "We have worked closely with Fulcrum on several occasions to review our business development. This interaction has been key to achieving Welsh Government funding."

Key Stats

Developed a partner/prospect list of 250 relevant contacts
Client secured Welsh Government funding to further develop its facilities