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Fulcrum Direct was recently shortlisted in the Chartered Institute of Marketing Awards – Canmol – for its marketing activities to launch its spin out business What Breed is My Dog. The Awards are a celebration of excellence in ideas and execution and Fulcrum were up against some stiff competition from South Wales Police; Cardiff and Co; The National Trust and the Welsh Assembly Government so we were really pleased to get to shortlist stage.
What Breed is My Dog is a DNA test designed to identify the breeds present in a cross breed dog. To see our marketing campaign visit http://www.whatbreedismydog.co.uk/
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